Meet Karlettè Jones of K-Way Branding LLC

Jasmine Hawkins
May 31
6 min read

Updated: 2 days ago

A Story of Resilience, Purpose, and Unstoppable Determination

Karlettè Jones, the CEO and founder of K-Way Branding LLC. Specializing in storytelling and media connections across the beauty, sports, entertainment, and fashion industries, Karlettè has built an empire founded on one powerful principle: giving clients the platform to amplify their voices and tell their stories.

With a keen eye for crafting compelling narratives, Karlettè has become a trusted partner for clients looking to reach diverse audiences and make lasting impressions.

From budding influencers to established brands, her PR firm has been the driving force behind numerous success stories. However, Karlettè’s journey is about far more than media placements and brand visibility. It’s about the sheer resilience she embodies—both as a leader and as a woman who faces her own personal health challenges head-on.

Karlettè wearing a green suit with yellow shirt

Despite facing significant health challenges, including Graves’ Disease and Congestive Heart Failure, Karlettè has remained a beacon of strength. Her health battles have been demanding, but they have not slowed her down—in fact, they’ve only fueled her desire to succeed.

She refused to let her health define her. She knew that she had a purpose, and she was going to push forward with everything she had. Her health may be something she had to manage, but it will never stop her from living the life she’s worked so hard to create. She wants to inspire others to do the same.

Her tenacity is nothing short of inspiring. Karlettè balances the rigorous demands of running a successful PR firm while continuing her education, staying ahead of the curve in the ever-evolving PR landscape. This commitment to lifelong learning is a reflection of her dedication not just to her business, but to her personal growth and her mission to serve others.

At the heart of Karlettè’s success is her ability to transform her clients’ visions into impactful, resonant stories. Whether it’s through media placements, brand collaborations, or strategic storytelling, Karlettè understands that every client has a unique narrative waiting to be told. And it’s her expertise in amplifying these voices that has helped K-Way Branding LLC stand out in the competitive world of public relations.

Karlettè Jones in all blue with blue jeans

It wasn't just about getting her clients’ names out there, It was about telling their story in a way that truly connects with people. A brand isn’t just a logo or a product; it’s a message, a journey, a vision. And she made it her job to ensure that their message was heard loud and clear.

Her work is not just about gaining media attention—it’s about cultivating relationships, creating lasting impressions, and ensuring that the stories told resonate with the right people. In the beauty, sports, entertainment, and fashion industries, Karlettè’s name has become synonymous with integrity, creativity, and excellence.

As we recognize Heart Disease Month in February, Karlette`’s story serves as a reminder that no matter the health challenges we face, we have the power to push forward and live the life we desire.

Her goal is to tell every woman out there to, "Push forward". Don’t let your health define you. Don’t let anything stop you from going after the life that you want. You can overcome it all, just like she has. Her journey is proof that we are stronger than we think, and when we refuse to give up, we can achieve things beyond what we could ever imagine.

Her message of perseverance is clear: Become Her—the woman who doesn’t let obstacles stand in the way, who continues to strive for success, no matter the challenges she faces. Karlette` is a testament to the fact that resilience is more than just bouncing back—it’s about moving forward with purpose, strength, and a deep belief that nothing can stand in your way.

Karlettè Jones in Green Pant suit and Yellow shirt

Interview with Karlettè Jones

You’ve faced significant health challenges, including Graves’ Disease and Congestive Heart Failure. How have these experiences shaped your approach to both life and business and what drives you to push forward despite the obstacles?

Facing significant health challenges like Graves’ Disease and Congestive Heart Failure has completely reshaped my approach to both life and business. These experiences taught me that time is precious, and I refuse to waste it on anything that does not align with my purpose. I have learned the importance of resilience, self-care, and faith, and those values now guide every decision I make.

In business, I operate with intentionality and urgency. I no longer wait for the “perfect moment” because I understand that life is unpredictable. My health battles have given me a unique perspective on perseverance, allowing me to approach challenges with a solutions-based mindset rather than fear. I have built my brand and career not just on ambition, but on the understanding that success is about impact, helping others build their dreams while honoring my own.

What drives me forward despite the obstacles? Purpose. I know I’m meant to inspire, lead, and break barriers in my industry. Every setback has fueled my determination to create a lasting legacy, proving that no obstacle, health-related or otherwise, can stop me from achieving greatness.

Your work at K-Way Branding LLC has made a lasting impact across the beauty, sports, entertainment, and fashion industries. How do you continue to inspire and empower your clients to elevate their brands, especially when navigating personal challenges?

At K-Way Branding LLC, my mission is to not only build brands but to empower the people behind them. I know firsthand how personal challenges can test your resilience, but I also believe that adversity can fuel greatness. I encourage my clients to lean into their authenticity, helping them turn their stories, both struggles and triumphs, into powerful brand narratives that resonate.

I lead by example, showing my clients that setbacks do not define you, your response does. Whether I am working with beauty entrepreneurs, athletes, entertainers, or fashion innovators, I push them to own their uniqueness, embrace their journeys, and confidently step into their influence. My approach is hands-on and deeply personal, I don’t just strategize, I uplift, reminding them that their vision is valid and their impact is necessary.

Even when navigating my own challenges, I stay committed to innovation, adaptability, and purpose-driven storytelling. I make sure my clients know that their brand is bigger than them, it is about the lives they touch, the legacies they build, and the culture they shape. That is what keeps me going, and that’s the energy I pass on to them.

You often speak about the importance of not letting health issues define you. What advice would you give to women facing health struggles who feel discouraged about pursuing their dreams or achieving their goals?

My biggest advice to women facing health struggles is this: Your condition is a part of your story, but it is not your whole story. It does not define you, and it does not disqualify you from success. I know what it feels like to battle a body that doesn’t always cooperate, to feel exhausted, uncertain, or even discouraged, but I also know that purpose doesn’t pause for pain—you are still worthy of pursuing your dreams, even on your hardest days.

First, give yourself grace. Healing—whether physical, emotional, or mental—takes time, and it is okay to adjust your pace. Rest is not a weakness; it’s fuel. Second, find your why—the deeper reason that pushes you forward despite the obstacles. When your purpose is greater than your pain, you will find the strength you never knew you had.

Surround yourself with a support system that uplifts you, whether that’s family, friends, mentors, or a community of women who understand your journey. And lastly, advocate for yourself—in your health, your career, and your dreams. Don’t let fear keep you from taking up space. You are powerful, capable, and deserving of everything you desire. Keep going, even if you have to take it one step at a time. Your story is still being written.

Can you share how your personal journey of perseverance and resilience has influenced the stories you craft for your clients, and how you incorporate that spirit into your work?

My journey of perseverance and resilience is not just something that I have lived, it is the foundation of how I approach branding and storytelling for my clients. I know what it means to overcome obstacles, pivot when necessary, and keep pushing forward despite setbacks, and I bring that same mindset into my work.

When crafting stories for my clients, I focus on authenticity, impact, and inspiration. I don’t believe in surface-level branding, I believe in storytelling that moves people, builds connections, and leaves a legacy. I encourage my clients to embrace their journeys, including their struggles, because that is what makes their brands relatable and powerful. Whether they are in beauty, sports, entertainment, or fashion, I help them see that their challenges are not limitations,

they are testaments to their strength.

I incorporate this spirit into my work by leading with passion and purpose. I remind my clients that every great brand is built on a story of resilience and that their voice, their experiences, and their vision matter. By showing them how to turn obstacles into opportunities, I empower them to step into their brands with confidence and clarity. At K-Way Branding LLC, we don’t just create brands, we build movements, and that starts with embracing the power of perseverance